I spent a good part of last year living in Berlin, encountering large, Cold War era constructions like the apartment block pictured above on my morning walk. This style of architecture, distinguished by exposed concrete cast in hard lines, with little paint or ornamentation, is part of an architectural school known as Brutalism, and was very popular through the mid 20th century, especially in Eastern Europe.

The term has since been transposed to the online realm with brutalistwebsites.com, a site put together in 2016 by Pascal Deville (now Creative Director at the Freundliche Grüsse). I wanted to pay tribute to the tongue in cheek term by recognizing some of my own favorite Brutalist websites.

Throughout the year 2017 I found myself working in a half dozen spots across 3 continents and many more timezones. This experience led me to develop an increasingly lucid conviction about the profound benefits that remote workforces can bring to a business and have a workplace betterment also with new technologies to improve the workflow.

Pre-requisites

I feel that often when a company rejects remote hiring, or revokes remote work policies (such as former Yahoo CEO Marissa Mayer famously did in 2013 while kicking off her tenure that ultimately ran the company into the ground) an implicit or explicit dimension of the decision is lack of trust. If you cannot trust your employees to do work when you are not watching, then indeed you should not have a remote team. I would caution that if you find yourself this circumstance it may be a signal of a much larger issue with your team makeup and probably demands urgent introspection.

Defaulting to non-disruptive communication

One of the most profound benefits of having a remote team is that generally team members will default to asynchronous and non-disruptive forms of communication. This can benefit workers in any role but it is particularly valuable for developers, who rely on having blocks of uninterrupted time to focus and think through complex problems.